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of Laundry Care

Our family is fully devoted to sharing and innovating cleaning solutions that work with Nature rather than against it. Our efforts to promote easy, affordable and sustainable methods of cleaning are based on our love for humanity, simplicity­ and our undying dream of a thriving planet.


Since the end of WWII, synthetic detergent has become the most widely used household cleaning product worldwide. Unknown to most consumers, detergent is derived from harmful petrochemicals. While most consumers all over the world still believe detergent is soap, studies and research continue to show it is in fact, one of the most toxic and dangerous substances found in every household. Our mission is to raise awareness about this harmful convention, and to offer mindful, informed, and honest solutions through our products and education. 



We aim to greatly reduce chemical and plastic waste with the use of our products. We are fully devoted to the protection of our health and environment now and for future generations. 

Americans alone discard more than 30 million tons of plastic a year; and only 8% of it gets recycled. The rest ends up in landfills, spoiling our groundwater, poisoning our food chain, and leaching into human bodies.

Just one SmartKlean® Laundry Ball works for 365 loads and replaces dozens of laundry detergent, fabric softeners and dryer sheets for 1-3 years.

We're excited to create a world with you where there's no more need to buy and discard multiple plastic jugs, lids and dump chemical waste into the environment. We invite you to join us in the movement of living mindful, clean and free.

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